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Adobe & Yahoo Partner for PDF Ads
Adobe has partnered with Yahoo to offer contextual ads within PDFs. According to Adobe's Press Room, "The new service allows publishers to generate revenue by including contextual, text-based ads next to Adobe PDF content, with Yahoo! providing access to its extensive network of advertisers to match a broad range of subject matter. For advertisers, Ads for Adobe PDF Powered by Yahoo! extends reach by delivering advertising across a new channel of content, while also providing the ability to track advertising performance, just as they can today with ads placed on Websites."
Read the full press release on Adobe's website, and get started with PDF ads beta program over at Adobe Labs.
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Hey, A.J., i'm wondering if this new functionality will be good for PDFs in the long run. Where do you think this will see the most use?
Skipper Pickle
I spoke with the folks at Adobe before Thanksgiving, and one of the targets for this technology is e-publishers and content providers. The technology works similar to Google's Adsense, with targeted ads based on the content of the PDF. As this technology expands it could be included in Adobe's Digital Editions ebook software, as well as devices like the Kindle sold on Amazon.com or Sony's ebook reader.
It's challenging for advertisers to get in front of potential customers with free content available on the Internet, and devices like Tivo which allow consumers to skip commercials. Time will tell if this approach by Adobe & Yahoo will be a successful one.
John Dowdell runs through some of the issues here:
http://weblogs.macromedia.com/jd/archives/2007/11/slashdot_on_pdf.cfm
Skipper Pickle