Jason Fincanon is a senior multimedia developer with Click Here, Inc., one of the nation’s largest interactive advertising agencies, as well as a member of DFWAUG. We are proud to announce the upcoming release of his book, The Hands-On Guide to Creating Flash Advertising which will be available August 24.
Create awe-inspiring, mind-blowing Flash ads and micro-sites that engage consumers and demonstrate their worth to clients. The Hands-On Guide to Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You’ll learn the best practices for:

• Mastering the myriad of ad specs, deadlines, quality and version control issues
• Designing to balance campaign goals with design constraints
• Preparing and building ads with team and QC standards
• Using forms and data in ads without file bloat
• File optimization techniques for swf files
• 3rd party rich media technologies that transcend the 30k banner
• Trafficking and tracking ads for impressions, interactions, clicks, and conversions
• Using ActionScript to save development time and implement team standards

If you'd like to pre-order this release you can do so here:
Order Hands-On Guide to Flash Advertising
Read more about Jason Fincanon and his work here:
www.flashadbook.com